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Icon Animation

Hover over the Icons to see the animation.

*scroll down to see the entire icon set

In order to animate icons we need extra space which is why we add padding to the final icon design lock up.

Padding

  • Padding of X/8 will give enough space to animate and will also keep it tight.  

  • Increasing it too much will give good room for animation but will have a lot of empty space when static.

Less padding less room to animate.

More padding too much empty space

Final padding balancing

both

Final padding of x/8 where x is the width of the Icon design

x
--
8

x
--
8

x

Segregation

The whole idea of branding to make everything cohesive and one unit.​ But when you have a library of icons that vary vastly we need to make sure we bring them into one look alike animated versions. For this we segregate all the icons into different categories based on their visual appearance.

In our case we have divided the icons into 3 main categories based on the number of individual moving parts/layers .

Freshworks new branding mainly relies on the idea of transparency and overlapping.

So we have applied the same  ideology to motion. 

Motion

File length & size

  • Animation of icon        -            1 sec

  • Hold on icon                  -            3 sec

  • Total Gif duration        -            4 sec

94kb

500x500

padded

Gif size.

Motion Branding       1 / 6

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